ITAST (Iranian Textile Association of Science and Technology) Journal of Textiles and Polymers 2322-5203 3 2 2015 06 01 Colour Emotion Models, CIELAB Colour Coordinates, and Iranian Emotional Responses 46 54 13952 EN Minoo Rostami Hossein Izadan Forough Mahyar Journal Article 2016 04 03 Ten colour emotional scales, namely, "Warm Cool", "Active-Passive", "Like-Dislike", "Clean-Dirty", "Fresh-Stale", "Modern-Classical", "Heavy-Light", "Hard- Soft", "Tense-Relaxed", and "Masculine-Feminine"are investigated for single-colour stimuli in CIELAB colour space within a psychophysical experiment by forty observers. The relationships between Iranian colour emotional responses and CIELAB colour coordinates are examined. Based on the results, colours with higher values of L*are associated to the emotional words, such as clean, light and soft. Colour with higher C* values are also associated to warm, modern, and masculine emotional words. Iranian colour emotional responses are also assayed in three existed colour emotional models, Li Chen Ou's, Sato's and Xin-Cheng's models, for four colour emotional dimensions, "Warm-Cool", "Heavy- Light", "Active-Passive", and "Hard-Soft" scales. Results show that the Ou's model is a fairly good predictor for "Warm-Cool" scale, while the Xin-Cheng's model is a good predictor for "Heavy-Light" and "Hard-Soft" scales. In "Active-Passive" scale, none of the existed models are found to be a good predictor for Iranian colour emotional dimension. http://www.itast.ir/article_13952_4a3cffe005397d4cffdee044f1c8d30e.pdf