ITAST (Iranian Textile Association of Science and Technology) Journal of Textiles and Polymers 2322-5203 9 1 2021 01 01 Effect of Brand Image and Interior Design of Sportswear Retailers on Loyalty: A Statistical Approach Effect of Brand Image and Interior Design of Sportswear Retailers on Loyalty: A Statistical Approach 51 64 126734 EN Journal Article 2021 02 20 This paper examines the impact of interior design<br />and brand image on repurchasing and customer loyalty for<br />sportswear products. In doing so, stratified sampling of target<br />markets is considered for data gathering. In this respect,<br />we apply C-means clustering technique regarding crucial<br />attributes affecting customers’ market of sportswear. The data<br />are collected using a self-administered questionnaire from<br />respondents belonging to the resultant clustered market. We<br />make the most of factor loads and t-test analysis to investigate<br />the proposed conceptual model. Moreover, this study is<br />performed by using SPSS to verify the reliability, and validity<br />of the measured variables. Hypothesis tests are done utilizing<br />structural equation model (SEM) as a statistical method. The<br />results of this paper indicate the significant relations among<br />interior design, brand image and customer loyalty. Finally, oneway<br />and two-way analyses of variance (ANOVA) are conducted<br />in order to clarify dependency of findings to demographical<br />variables. http://www.itast.ir/article_126734_1faf0b44ac540cf7acdcb14be64913e6.pdf