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Effect of Apparel In-store Merchandise Displays in Men’s Stores on Customer Behavior: A Case Study of Tehran City
Effect of Apparel In-store Merchandise Displays in Men’s Stores on Customer Behavior: A Case Study of Tehran City

Reza Ghasemy Yaghin; Kimia Khalajmehri; Amoon Ali Daee

Volume 9, Issue 2 , June 2021, , Pages 27-42

Abstract
  Usually, the in-store design, lighting, color schemes, and other interior atmosphere could directly affectthe purchasing behavior and loyalty regarding retailing stores. The overall ...  Read More